Industries → Ecommerce
Search built for people who sell things
Catalogues, seasons and stock make ecommerce search its own problem. Here is what a real query contains, and the control that handles each part.
for a
Select a word to see the control behind it.
Map warm once to merino, down, shearling and fleece-lined. Every shopper who says it finds them, whatever your product titles call them.
Only products with the literal word “warm” in the copy come back.
The one word a product index can act on. Titles outrank descriptions, and hyphenation and spacing are handled — so overcoat, over-coat and over coat all land.
A hyphen in a product title quietly makes it unfindable.
Boost the autumn/winter line on this term at the strength you choose, and set it to stop in March so it does not distort spring.
Seasonal pushes stay on until somebody remembers to remove them.
Bridal products contain the word, so they win on relevance. Bury that collection for this query and guest-wear ranks instead.
A shopper looking for a coat is shown wedding dresses.
Control what ranks. Set it to expire.
Pin, boost, bury or hide anything in the catalogue, at three strengths.
The push you set for winter stops being applied in spring, without anyone having to remember to remove it.
Zero results, answered.
The one search that costs you a customer outright.
Rules fire on empty results too. Send the shopper to the nearest category, a substitute, or a message in your own words — instead of a blank page.
Safe search
Set once per store, enforced on every query.
Block returns nothing. Strip drops the term and searches the rest, so one bad word does not lose you the sale.
Conversational search
One question, then the next one. Not a new search each time.
Shopping the way people talk
A shopper who can keep talking does not have to know your category names. They describe the occasion, change their mind, and ask for the rest of the outfit — and the catalogue keeps up.
Coming to early-access stores first.